Televisionary is one of the UK’s leading providers of Advertiser Funded Programming (AFP) – broadcast programming funded, not by the broadcaster but by third party organisations.

Case Studies

Below are some case studies. Come and talk to us about how we can get your brand or message to a TV audience of millions.

British Waterways

When British Waterways and the Environment Agency wanted to encourage people to use the nation’s canals and rivers, they asked Televisionary to create some durable tv programming to promote the message. Jointly, BW and EA funded Waterstories, a series of 18 short films which ran continually on Channel 4 for 3 years. The equivalent media spend of this coverage was recently calculated at more than £23m.

Splash Camp

Keen to create the next generation of boaters, the British Marine Federation approached Televisionary who devised Splash Camp, a ten-part, reality children’s series. The BMF-funded series aired on CiTV and is credited with encouraging more than a half-a-million children to try some form of boating activity in the months following the series being shown.

The London International Boat Show

Wanting to raise the profile of The London International Boat Show, the organisers asked Televisionary to find a terrestrial broadcaster to cover the event. LIBS funded Televisionary’s coverage on ITV1, boosting visitor numbers to the show and attracting new exhibitors and sponsorship to the event.

The Fat Face Night Series

When Outdoor clothing Brand Fat Face wanted to raise its profile, televisionary placed coverage of the Fat Face Night Series of extreme sports events on regional sports bulletins throughout the country – taking the brand to a prime time terrestrial tv audience of more than 7 million viewers. A half hour programme on the series was also given to Skysports, adding another £1.75 million viewers and generating coverage worth an ad-spend of around £8m.